I’ve been working in SEO for 20 years. My experience may pre-date Google but my knowledge has certainly grown and my skill set adapted with each change to SEO best practice over the years.
I am, I admit, something of an SEO expert.
SEO is all about making sure your core content and messages are being reinforced with search engines. Not only does that bring you more visitors, but more relevant ones too.
That’s a very simplistic way to describe it – what we’re really talking about is a mix of communication and development, matching the human need for useful information with the search engines methods of processing data and information.
There are hundreds of different metrics used in SEO, and some of those (like ‘speed’) are in themselves incredibly complex.
It’s definitely the sort of thing worth hiring an expert to get right.